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What the campaign fields mean

A guide to the fields of a new campaign, from type and image to budget, time limits and creator rules.

Updated Oct 16, 2026

Start in "Campaigns" → "+ New campaign". The wizard saves a draft; credit is deducted only at publication.

Type and platforms

  • "Campaign type": UGC (creators film their own video) or Klip (creators edit your materials). "Klip · reward per views" needs Pro; "Klip · mass launch" is by agreement only.
  • "Where the campaign runs": TikTok, Instagram or YouTube, all drawing on one budget.

Brief

  • "Campaign image": a 4:5 portrait (1080 × 1350 px recommended, up to 2 MB). Keep the key content centred.
  • "Hide the brand name from creators": hides your brand name, logo and stamp.

Budget and rewards

  • "Shared budget": the money for rewards. The fee is added separately.
  • "Fixed reward per video" and "Required views": the reward a video earns at the goal.
  • "Video count limit (optional)": the most rewarded videos per platform; without it, the budget decides.

Dates and terms

  • "Submission time limit (minutes)": the video must arrive within this many minutes of being published (1 to 1440).
  • "How long a video earns": optional; at least 5 days from acceptance, never past the campaign end.
  • "Access": "Public", "Pro creators only" or "Invite only".
  • "Required hashtag" applies to the whole campaign, "Required mention" to each platform. Videos without them are not accepted.

Still stuck? Write to us at hello@tiklify.com.

What the campaign fields mean — Tiklify Help