What the campaign fields mean
A guide to the fields of a new campaign, from type and image to budget, time limits and creator rules.
Updated Oct 16, 2026
Start in "Campaigns" → "+ New campaign". The wizard saves a draft; credit is deducted only at publication.
Type and platforms
- "Campaign type": UGC (creators film their own video) or Klip (creators edit your materials). "Klip · reward per views" needs Pro; "Klip · mass launch" is by agreement only.
- "Where the campaign runs": TikTok, Instagram or YouTube, all drawing on one budget.
Brief
- "Campaign image": a 4:5 portrait (1080 × 1350 px recommended, up to 2 MB). Keep the key content centred.
- "Hide the brand name from creators": hides your brand name, logo and stamp.
Budget and rewards
- "Shared budget": the money for rewards. The fee is added separately.
- "Fixed reward per video" and "Required views": the reward a video earns at the goal.
- "Video count limit (optional)": the most rewarded videos per platform; without it, the budget decides.
Dates and terms
- "Submission time limit (minutes)": the video must arrive within this many minutes of being published (1 to 1440).
- "How long a video earns": optional; at least 5 days from acceptance, never past the campaign end.
- "Access": "Public", "Pro creators only" or "Invite only".
- "Required hashtag" applies to the whole campaign, "Required mention" to each platform. Videos without them are not accepted.
Still stuck? Write to us at hello@tiklify.com.
Related
- Invite-only and Exclusive campaignsHow to limit who can join a campaign, how to invite creators and how many such campaigns your plan allows.
- Tracking links: setup and reportHow to switch click tracking on, what the report shows and why the numbers differ from your own analytics.
- A campaign cannot be published because of creditHow much credit publication needs (budget plus fee), how to top up and what else can stop publication.