Campaign types

Choose how you work with creators.

Every campaign is made of five choices: who makes the video, what you pay for, when it starts, who sees it and what you measure. For each one you will find when it fits and which plan includes it.

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Example campaign

Podcast clips

Pro plan

Content: Klip
Reward: Per 1,000 views
Start: Open
Visibility: Public
Measurement: Views and tracking links

What you set for each campaign

You make these choices when you create a campaign. The label on each option shows which plan includes it.

Content

Who makes the video, and from what?

All plans

UGC

The creator films their own video with your product.

When it fits: You want authentic demos, reviews or unboxings from people who actually use the product.
Example: A skincare brand sends creators its new serum and each one films how they use it.

All plans

Klip

Creators cut short clips from material you give them.

When it fits: You have podcasts, stream recordings or long videos and want more views out of them.
Example: A podcast shares links to full episodes and creators cut the strongest moments.

Reward

What do you pay creators for?

All plans

Per view goal reached

A fixed reward for every video that reaches the number of views you set.

When it fits: You want to know the price of one video and of the whole campaign up front.
Example: 20 videos at €60 each, once a video reaches 25,000 views.

Pro plan

Per 1,000 views

The creator earns a rate for every 1,000 views until the campaign budget runs out.

Klip campaigns only

When it fits: You want to pay exactly for reach, so the best-performing clips earn the most.
Example: €1.60 per 1,000 views from a €2,000 budget.

Start

When does the campaign begin?

All plans

Open

The campaign shows up for creators as soon as you launch it, and videos come in over time.

When it fits: It does not matter which day a video goes out. Right for most campaigns.
Example: The product is in stock and videos can go out at any point during the campaign.

Enterprise, on request

Mass launch

Creators reserve a spot in advance and every video goes live at the same time. If too few creators reserve, the campaign does not start.

Klip with the per-views reward only

When it fits: A product launch, premiere or promotion where you want to be in every feed at once.
Example: Thirty creators post a clip from the new episode on Friday at 6 pm.

Talk to us about Enterprise

Visibility

Who sees the campaign?

All plans

Public

Every creator who makes this type of content can see it.

When it fits: You want as many videos as possible from a wide range of creators.
Example: A new drink flavour that anyone can film.

Pro plan, up to 2 at a time

Exclusive

Every creator sees it in a separate Exclusive feed, but only creators with Tiklify Pro can join.

When it fits: You want to reach the most active part of the community or test a brief on a smaller group.
Example: A test campaign before you open it to everyone.

Pro plan, 1 at a time

Invite only

Only the creators you send an invite to can see it.

When it fits: You already know which creators you want to work with.
Example: Your regular brand ambassadors get an invite to the new collection.

Measurement

What will you track?

All plans

Platform views

We measure every video's views directly from the platform it was posted on. Rewards are calculated from them.

When it fits: Always. Every campaign includes it.
Example: The campaign overview shows views per video and in total.

Pro plan

Tracking links

Every creator gets their own short link to your page. You see how many visits each one brought.

When it fits: The campaign should send people to a shop, a sign-up or a landing page.
Example: The link in the creator's bio or in a YouTube video description leads to the product page, and you see unique clicks per creator.

How measurement works

How the choices combine

The per-views reward and mass launch are for Klip campaigns only. UGC campaigns pay per view goal and start open.

Enterprise includes everything in Pro. Campaign limits and mass launch are agreed individually.

Launch your first campaign in 5 minutes.

You pay only a commission on successful payouts. No retainer, no setup fee.

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