A winter latte range with 8 micro-creators on a €280 budget.
- Views
- 128k
- CPM
- €1.18
- Hit target
- 6/8
„Micro-creators shoot the stuff they'd shoot anyway. Now they get paid for it and we get clean UGC without a retainer."
Illustrative examples
The brands, numbers and quotes are invented and serve only as an illustration.

The brand wanted awareness for a new snack bar. A classic retainer didn't fit the budget, so it set up a Tiklify campaign instead: a 10k-view target per video and a €35 reward for each video that hit it.
Hashtag #FjordBar, mention @fjordsnacks, 15 slots, a 10k-view target and a €35 reward per video that hits it.
Within 36 hours, 12 creators took the campaign. 9 videos hit the target within 7 days; 3 expired without payout.
The brand approved all 9 qualifying videos. Rewards reached the creators' wallets within 48 h of approval. No fraud flags.
„With an agency we'd wait three weeks for first feedback. Here we had videos in the feed on day two — and payouts only ran after videos actually hit their target."
„Micro-creators shoot the stuff they'd shoot anyway. Now they get paid for it and we get clean UGC without a retainer."
„The Pro feed gave us control over who sees the campaign. Smaller batch, higher quality, less review work."
„Tech review is a tough playground. What worked here is we only paid for videos that actually hit the target — not for follower counts."
In a real campaign every metric comes from one of three sources, and you can check them in the brand dashboard.
View counts don't come from creator screenshots. We verify them directly with the supported platforms, the same way as for live campaigns.
We add up the credit actually paid out of the brand's wallet: not the planned budget, only what was credited to creators' wallets.
Launch, first submitted video, approval and payout all have a timestamp in the audit trail. Durations are medians from campaign launch.


Launch your first campaign on the Free plan. Once it's finished, we'll help you write it up as a case study.