Skip to content

Illustrative examples

What it looks like when it works.

The brands, numbers and quotes are invented and serve only as an illustration.

3 sample campaigns · invented data
Illustrative examples
3
Completed campaigns
412k
Total views
38
Total creators
€1.81
Average CPM
3 sample campaigns · invented data
Featured case

A product launch that reached 184k views in 9 days.

F
FjordSnacks
Food · Q1 product launch
Completed

A new batch of oat bars, distributed through 12 creators.

The brand wanted awareness for a new snack bar. A classic retainer didn't fit the budget, so it set up a Tiklify campaign instead: a 10k-view target per video and a €35 reward for each video that hit it.

01
Setting the brief

Hashtag #FjordBar, mention @fjordsnacks, 15 slots, a 10k-view target and a €35 reward per video that hits it.

02
Feed and filming

Within 36 hours, 12 creators took the campaign. 9 videos hit the target within 7 days; 3 expired without payout.

03
Approval and payout

The brand approved all 9 qualifying videos. Rewards reached the creators' wallets within 48 h of approval. No fraud flags.

Campaign results
Total views (30 days)
184k
CPM
€1.71
Slots filled
9/15
From brief to goal
9 days
„With an agency we'd wait three weeks for first feedback. Here we had videos in the feed on day two — and payouts only ran after videos actually hit their target."
Marketing lead · FjordSnacks
More case studies

A small group, a wide reach or a product launch: each brand does it differently.

N
NordCoffee
Food · Winter range

A winter latte range with 8 micro-creators on a €280 budget.

Views
128k
CPM
€1.18
Hit target
6/8
„Micro-creators shoot the stuff they'd shoot anyway. Now they get paid for it and we get clean UGC without a retainer."
— Brand manager · NordCoffee
G
GlowUp
Beauty · Q2 launch

An Exclusive campaign for Pro creators: a smaller group, higher conversion.

Views
100k
CPM
€2.10
Hit target
5/5
„The Pro feed gave us control over who sees the campaign. Smaller batch, higher quality, less review work."
— Head of growth · GlowUp
T
TechLab
Tech · Launch video

A single product launch video with a 50k-view target.

Views
84.2k
CPM
€2.49
Hit target
4/6
„Tech review is a tough playground. What worked here is we only paid for videos that actually hit the target — not for follower counts."
— Product marketing · TechLab
Methodology

How we measure real campaigns.

In a real campaign every metric comes from one of three sources, and you can check them in the brand dashboard.

01

Views straight from platforms

View counts don't come from creator screenshots. We verify them directly with the supported platforms, the same way as for live campaigns.

02

Cost from the credit wallet

We add up the credit actually paid out of the brand's wallet: not the planned budget, only what was credited to creators' wallets.

03

Timing from the audit trail

Launch, first submitted video, approval and payout all have a timestamp in the audit trail. Durations are medians from campaign launch.

Illustrative examples · not results of real campaigns.

Want your own case study?

Launch your first campaign on the Free plan. Once it's finished, we'll help you write it up as a case study.

Case studies — Tiklify